The world’s leading athletic apparel company – Nike Inc. – announced the acquisition of RTFKT (pronounced “artifact”). Similar to Nike, the latter offers shoes, too, except those only exist digitally.
Nike Enters The Metaverse
The American sportswear giant – Nike – revealed its jump in the metaverse space by a post on its official website. It described RTFKT as “a leading brand that leverages cutting edge innovation to deliver next-generation collectibles that merge culture and gaming.”
John Donahoe – President and CEO of Nike – opined that this acquisition is a step towards the digital transformation of his company. Additionally, it would create more options to serve athletes and people interested in sports, creativity, gaming, and culture. However, Nike’s team did not disclose the terms of the deal.
“Our plan is to invest in the RTFKT brand, serve and grow their innovative and creative community and extend Nike’s digital footprint and capabilities,” he concluded.
Benoit Pagotto, one of RTFKT’s Co-Founders – also commented on the collaboration. He expects the NFT studio to benefit from Nike’s “foundational strength.” The top exec added that the American sportswear brand was the only one to match the “deep passion we all have for innovation, creativity, and community.”
Formed by Benoit Pagotto, Chris Le, and Steven Vasilev at the beginning of the COVID era in January 2020, RTFKT was born for the Metaverse, the project explained.
It uses the latest in-game engines, NFT, blockchain authentication, and augmented reality, combined with manufacturing expertise to create one-of-a-kind sneakers and digital artifacts.
Adidas Is Already In
Earlier this month, Adidas – another major brand considered Nike’s top competitor – formed three Metaverse-related partnerships with Punks Comic, GMoney, and Bored Ape Yacht Club (BAYC).
The popular sports company released a video trailer celebrating the collaboration. On it, GMoney, a crypto punk, and a bored ape are shown flying from outer space together towards Earth. The whole scene happens to the tune of Louis Armstrong’s “What a wonderful world.”
“It’s time to enter a world of limitless possibilities,” the firm said in conclusion.
It is worth noting that Coinbase – the leading US cryptocurrency exchange – responded to Adidas’ announcement, promising to meet them in the Metaverse. This came days after the sportswear brand confirmed a partnership with the trading venue. Rather than giving further details about the initiative, Adidas just posted the popular phrase in the crypto community: “probably nothing.”
prednisone 40mg oral tadalafil oral viagra 50mg
Thank you for any other wonderful article. The place else may anyone get that type of information in such a perfect means of writing? I’ve a presentation subsequent week, and I’m at the look for such info.
Pretty nice post. I simply stumbled upon your weblog and wished to say that I’ve truly enjoyed browsing your weblog posts. In any case I will be subscribing to your rss feed and I am hoping you write once more soon!
As I web site possessor I believe the content material here is rattling excellent , appreciate it for your efforts. You should keep it up forever! Best of luck.
Hello, Neat post. There is a problem along with your website in internet explorer, may test this… IE still is the market leader and a large element of people will omit your great writing because of this problem.
I cling on to listening to the newscast speak about receiving boundless online grant applications so I have been looking around for the top site to get one. Could you advise me please, where could i find some?
I have been absent for a while, but now I remember why I used to love this website. Thanks, I will try and check back more often. How frequently you update your site?
Does your website have a contact page? I’m having trouble locating it but, I’d like to shoot you an email. I’ve got some ideas for your blog you might be interested in hearing. Either way, great website and I look forward to seeing it develop over time.
hello!,I like your writing very much! share we communicate more about your post on AOL? I require an expert on this area to solve my problem. May be that’s you! Looking forward to see you.
Really instructive and excellent complex body part of subject material, now that’s user pleasant (:.
great post, very informative. I ponder why the opposite specialists of this sector do not realize this. You should continue your writing. I’m sure, you’ve a great readers’ base already!
As a Newbie, I am constantly searching online for articles that can be of assistance to me. Thank you
What¦s Happening i am new to this, I stumbled upon this I’ve discovered It absolutely helpful and it has aided me out loads. I’m hoping to contribute & assist other users like its helped me. Good job.
Lovely site! I am loving it!! Will be back later to read some more. I am taking your feeds also.
naturally like your web site but you have to check the spelling on quite a few of your posts. Many of them are rife with spelling problems and I to find it very bothersome to tell the truth on the other hand I’ll definitely come back again.