Marketing specialists have a secret they keep from us. When we see billboards or advertisements on the side of the road, we tend to ignore them. But what happens when one of our favorite TikTok influencers or Youtubers posts something? Of course, we read it. We are a product of the technology generation after all.
Influencers have been shown to be very effective in marketing, which is why your favorite Youtuber more often than not has something they want to promote or sell you. According to the State of Influencer Marketing 2021 research, interest in using influencers on TikTok to run ads has risen 325% in just one year.
Social media gives influencers the means to connect with their audience in a direct way. Many people are influenced by the opinions of these influencers, hence the name. But can we trust these influencers? Do they have our best interests at heart, or has the evil marketing machine finally found a way to make us consume even more?
The answer probably won’t surprise you, but it needs to be said.
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