Crypto.com Inks Multi-Year Deal With LeBron James and His Education-Focused Nonprofit

Crypto.com Inks Multi-Year Deal With LeBron James and His Education-Focused NonprofitOn Friday, the digital currency exchange Crypto.com announced the company has inked a multi-year partnership with LeBron James and the LeBron James Family Foundation (LJFF). The crypto trading platform notes that the partnership will bolster things like “educational empowerment,” providing access to tools that help build “Web3, and the future of the internet.” LeBron James: […]

UFC Partners With Dapper Labs to Launch NFT Collection ‘UFC Strike’

The creators of the Flow blockchain network and NBA Top Shot, Dapper Labs, announced the launch of a new non-fungible token (NFT) compilation called “UFC Strike.” According to Dapper Labs, the new NFTs will launch on Sunday, January 23, and feature “amazing displays of striking and grappling from UFC fighters.” MMA Entertainment Giant Partners With […]

Crypto.com Signs Multi-Year Deal With LA’s Angel City Football Club

Crypto.com Signs Multi-Year Deal With LA's Angel City Football ClubThe cryptocurrency exchange Crypto.com has announced the company has partnered with the Angel City Football Club (ACFC) as the ACFC’s official cryptocurrency and NFT partner. The deal follows a slew of sports-related partnerships Crypto.com has made this year, including acquiring the naming rights agreement to the former Staples Center home of the Los Angeles Lakers, […]

Crypto. com partners with Los Angeles’ Angel City Football Club

The exchange said the partnership was aimed at encouraging “financial education, independence, and financial empowerment” for women.

Cryptocurrency exchange Crypto.com has inked another deal to expand its brand recognition in the United States with the professional women’s sports team Angel City Football Club.

In a Tuesday announcement, Crypto.com said it had partnered with the Los Angeles soccer team in an effort to increase awareness and access to crypto, blockchain, and Web 3.0 among Angelenos, soccer fans, and the athletes themselves. The exchange said it plans to continue looking for “unique and impactful ways” to invest in LA, with the partnership aimed at encouraging “financial education, independence, and financial empowerment” for women.

“Given the speed with which Web3 and cryptocurrency is changing our world, we want to ensure that women are being brought along on the journey as investors and creators,” said Angel City Football Club co-founder and president Julie Uhrman. “We are excited to work with [Crypto.com] to educate our community and players on crypto and allow our players to use the power of NFTs to connect with and create a deeper relationship with their fans.”

The partnership is the crypto exchange’s latest expansion into Los Angeles. Crypto.com announced in November that it had secured the naming rights to the city’s multi-purpose Staples Center for 20 years in a $700 million deal. The venue — expected to officially change names on Dec. 25 — has been home to the NBA’s Los Angeles Clippers and Los Angeles Lakers, as well as the NHL’s Los Angeles Kings, and the WNBA’s Los Angeles Sparks.

Related: Angelenos push back on new Crypto.com arena: ‘It will always be the Staples Center’

As it grows, Crypto.com has been partnering with high-profile individuals and companies to promote cryptocurrencies and blockchain. In July, the company signed a $175-million sponsorship agreement with the Ultimate Fighting Championship. Actor Matt Damon also appeared in ads released around the world beginning in October.

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FTX US Partners With Monumental Sports Entertainment, Gets Exposure to 4 New Sports Teams

FTX US Partners With Monumental Sports Entertainment, Gets Exposure to 4 New Sports TeamsFTX continues its path toward the sports world as it signed a partnership with Monumental Sports Entertainment (MSE) on Monday. The deal makes it so FTX US will be MSE’s exclusive crypto exchange and non-fungible token partner. FTX and Monumental Sports Entertainment to Collaborate Monumental Sports Entertainment (MSE) announced on December 20, that the organization […]

Crypto exchange FTX US partners with four Washington, DC sports teams

FTX US’ NFT platform will have exclusive rights to future token drops by the four teams and the exchange will be a partner for an in-game highlight series, “Big Block-Chain.”

The company behind four major Washington, D.C.-based professional sports teams has announced FTX US will be its official crypto exchange and nonfungible token partner.

In a Monday announcement, Monumental Sports and Entertainment, or MSE, said FTX US would be the official crypto partner of the Washington Capitals hockey team, Washington Wizards men’s basketball team, Washington Mystics women’s basketball team and the Capital City Go-Go basketball team as part of a multi-year deal. According to MSE, FTX US’ NFT platform will have exclusive rights to future token drops by the four teams and the exchange will be a partner for an in-game highlight series, dubbed “Big Block-Chain.”

“The integration of blockchain technology with the sports experience has only just begun, and together we are going to advance to an entirely new frontier which will ignite fans beyond what they can even imagine today,” said Jim Van Stone, MSE president of business operations and the firm’s chief commercial officer.

The announcement is the latest partnership between FTX US and major sports franchises in the United States. In March, the crypto exchange’s operator, FTX, reached a $135-million agreement to secure naming rights for the Miami Heat’s home stadium, which will be called the FTX Arena until at least 2040. The firm has also been an official sponsor of Major League Baseball since June, and partnered with the University of Kentucky to allow its Wildcats men’s basketball team to act as brand ambassadors.

Related: Jack in the Box claims in court FTX US ripped off its character to create ‘Moon Man’

One of the largest cryptocurrency exchanges in the world, FTX had a valuation of more than $25 billion following a $420 million funding round in October. The company launched its NFT marketplace for U.S. customers in September.

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